Target Market Selection is a Major Key to Internet Marketing Success
Many have pieced together their own marketing strategy and put it into practice. But if they are not attracting leads, they need to go back to the drawing board.
Failure to make a good target market selection will result in poor marketing results. You must identify the niche market you want to address.
If you are marketing skin care products, you can’t target eveyone who has skin.
That distributor will have a very difficult time being successful marketing to that huge group of people. Finding a much smaller market is very important in order to attract prospects.
But it doesn’t work that way. For one thing, you must stand out in a crowd. If you are going after a huge market, you will find it very competitive. How will your prospect even find you? Just google “skin care products” and see how many pieces of marketing are out there – in the millions. You don’t have a chance.
Here’s another critical point. If you are targeting such a large market, this group of people has many different needs. But you don’t know what these specific needs are.
If your products don’t satisfy their needs, they will look elsewhere.
Even those that have a need for your product will most likely not buy from you. Why should they? There are many other websites out there offering the same thing.
You must meet the needs of your prospect. You must understand their questions and give them the answers they are seeking.
For example, there are many target or niche markets that fall under the overall skin care product umbrella. Listed below are 3 smaller markets. For best results, these should be broken down into much smaller markets.
1. These people have purchased skin care products in the past that haven’t given the desired results. 2. The people in this market are looking for solutions to their specific skin problems. 3. Baby boomers seeking solutions for their aging skin. They want scientific proof that the products work.
Making a narrow target market selection is critical to your internet marketing success. You must then address your market in an educational manner. You do not promote your products or opportunity. So how does this affect your marketing strategy?
First of all, you will find far less competition in a fairly narrow niche market.
A second thing is that you must know what the people in your niche market are trying to find.
What are their concerns? What are their needs? What are their problems? What are their fears? What keeps them up at night? What are their dreams?
Then you must solve their problems and answer their questions. This must come across in your marketing. How do you determine the problems your market needs to have solved?
You need to find websites that attract people in your niche market. Message boards, forums, and blogs are great places to go to find out what the people in your market are asking. Search on Google or Yahoo for keywords related to your niche market. Find out what problems are being addressed, but more importantly, what areas are not being adequately addressed. Yes, I know. This takes a lot of time. But it will be worth the time it takes.
A great way to learn the needs of your potential customer is to ask them directly what problems they need to have solved.
In order to be successful, you must know exactly what your prospect wants and needs. If you address these wants and needs through educational marketing, you will attract them.
Your marketing must be directed at the problems of your target market. When they check you out, they see that you have the solutions they are seeking. A woman who is struggling has just met someone who understands her problem and can help her. Chances are you just made a sale.
Most likely, you will have several target markets during your career. My suggestion is to list 5-10 potential markets. Then do your research. Don’t take shortcuts.
As you do your target market selection, look for the desires of your market. Look for missing products. Look for trends and popular movements. Then choose one target market. Address these desires, these products, or these trends.
